FACULTY OF BUSINESS
Department of Business Administration
BA 320 | Course Introduction and Application Information
Course Name |
Consumer Behaviour
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
BA 320
|
Fall
|
3
|
0
|
3
|
6
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Required
|
|||||
Course Level |
First Cycle
|
|||||
Mode of Delivery | face to face | |||||
Teaching Methods and Techniques of the Course | DiscussionGroup WorkQ&ALecture / Presentation | |||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | This course aims to provide students a comprehensive view on final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological, and cultural aspects of consumption. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision making mechanisms and social and cultural interactions of consumers are the main topics of this course. Different dimensions of consumption before, during and after purchasing are investigated. |
|
Core Courses |
X
|
Major Area Courses | ||
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction to the course and discussion of requirements; Foundations and main concepts of Consumer Behavior | Syllabus Review, Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 1 |
2 | Foundations of Consumer Behavior; Consumer Behavior as a Process + Forming the project groups | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 1 |
3 | Perception + Forming the project groups | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 3 |
4 | Learning and Memory | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 4 |
5 | Motivation | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 5 |
6 | The Self: Mind, Gender and Body | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 6 |
7 | MIDTERM EXAM (Date to be confirmed) | |
8 | Attitude and Persuasive Communications | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 8 |
9 | Decision Making Process | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 9 |
10 | Buying and Disposing + Assignment / Case (date tbc) | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 10 |
11 | Groups and Social Media | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 11 |
12 | Income and Social Class | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 12 |
13 | Subcultures; Project Presentations | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 13 |
14 | Effects of Culture; Project Presentations | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 14 |
15 | Semester Review | |
16 | Semester Review |
Course Notes/Textbooks | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education ISBN:9781292153100 |
Suggested Readings/Materials | Hawkins and Mothersbaugh (2013),Consumer Behavior: Building Marketing Strategy (12e), McGraw Hill ISBN: 9780073530048 Parsons, Maclaran and Chatzidakis (2018), Contemporary Issues in Marketing and Consumer Behavior, Routledge ISBN: 9780415826914 Other assigned readings and cases |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments |
1
|
20
|
Presentation / Jury |
1
|
20
|
Project |
1
|
20
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm |
1
|
40
|
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
3
|
80
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
20
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
14
|
2
|
28
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
1
|
20
|
20
|
Presentation / Jury |
1
|
15
|
15
|
Project |
1
|
25
|
25
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
1
|
35
|
35
|
Final Exam |
0
|
||
Total |
171
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to solve problems with an analytical and holistic viewpoint in the field of business administration. |
|||||
2 | To be able to present the findings and solutions to the business problems in written and oral formats. |
|||||
3 | To be able to interpret the application of business and economic concepts, and philosophies at the national and international levels. |
|||||
4 | To be able to use innovative and creative approach for real-life business situations. |
X | ||||
5 | To be able to demonstrate leadership skills in different business situations. |
X | ||||
6 | To be able to interpret the reflections of new technologies and softwares to business dynamics. |
|||||
7 | To be able to integrate knowledge gained in the five areas of business administration (marketing, production, management, accounting, and finance) through a strategic perspective. |
|||||
8 | To be able to act in accordance with the scientific and ethical values in studies related to business administration. |
|||||
9 | To be able to work efficiently and effectively as a team member. |
X | ||||
10 | To be able to have an ethical perspective and social responsiveness when making and evaluating business decisions. |
X | ||||
11 | To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
|||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
Silver medal in Italy
Onur Cavit Biriz, a national surfer and student of Izmir University of Economics (IUE), won the silver medal for our country by
273 thousand lira research support for project on waste aggregators
The ‘waste aggregators’, who collect recyclable materials such as paper, glass and metal, and contribute to nature and the economy by recycling
Transfer to the ‘Big Four’
4 young people who graduated from Faculty of Business, Izmir University of Economics (IUE) quickly climbed the ladder of success and transferred
Exemplary cooperation from IUE and PwC to support education
The agreement made with PwC firm will provide priority internship and job opportunities to the students of IUE Accounting and Auditing Program.
IUE student Cavit will represent the country in ‘Tokyo’
Onur Cavit Biriz from Izmir, the owner of many cups and medals in Turkey, who started windsurfing as a hobby at the
Philip Harding, Co-founder of Impact Junkie visited IEU
BA201 - Principles of Marketing class hosted social entrepreneur Philip Harding, the founder of Impact Junkie. Impact Junkie is one of the most