FACULTY OF BUSINESS
Department of Business Administration
BA 413 | Course Introduction and Application Information
Course Name |
Retail Environment
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
BA 413
|
Fall/Spring
|
3
|
0
|
3
|
5
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Elective
|
|||||
Course Level |
First Cycle
|
|||||
Mode of Delivery | Online | |||||
Teaching Methods and Techniques of the Course | DiscussionGroup WorkQ&ALecture / Presentation | |||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) |
Course Objectives | This course is intended to provide students with information about the structure and functions of retailing, actors in retail environment and strategy development in retailing sector. Main topics of the course include actors in retail environment, strategic management in retailing, effects of retail environment on operations and strategic decisions. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | This course aims to provide students with the relevant knowledge about the structure and functioning of retailing sector, members of retail environment, the roles of environmental factors on retail management decision processes and strategic management in retailing. |
|
Core Courses | |
Major Area Courses |
X
|
|
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction to Retail Environment | Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588. |
2 | Building and Sustaining Relationships in Retailing | Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588. |
3 | Strategic Planning in Retailing | Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588. |
4 | Overview of Strategic Retail Management | Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588. |
5 | Retail Institution Forms | Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588. |
6 | Targeting Customers and Gathering Information - 1 | Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588. |
7 | Targeting Customers and Gathering Information - 2 | Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588. |
8 | Midterm | To be announced |
9 | Choosing a Store Location | Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588. |
10 | Managing a Retail Business | Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588. |
11 | Merchandise Management and Pricing - 1 | Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588. |
12 | Merchandise Management and Pricing - 2 | Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588. |
13 | Communicating with the Customer | Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588. |
14 | Integrating and Controlling the Retail Strategy | Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588. |
15 | Review of the Semester | |
16 | Final Exam |
Course Notes/Textbooks | Above stated book chapters and Powerpoint presentations |
Suggested Readings/Materials | International journals (Journal of Retailing, International Journal of Retail and Distribution Management) |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments |
1
|
40
|
Presentation / Jury | ||
Project | ||
Seminar / Workshop | ||
Oral Exams | ||
Midterm |
1
|
20
|
Final Exam |
1
|
40
|
Total |
Weighting of Semester Activities on the Final Grade |
2
|
60
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
14
|
2
|
28
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
1
|
20
|
20
|
Presentation / Jury |
0
|
||
Project |
0
|
||
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
1
|
19
|
19
|
Final Exam |
1
|
25
|
25
|
Total |
140
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to solve problems with an analytical and holistic viewpoint in the field of business administration. |
|||||
2 | To be able to present the findings and solutions to the business problems in written and oral formats. |
|||||
3 | To be able to interpret the application of business and economic concepts, and philosophies at the national and international levels. |
X | ||||
4 | To be able to use innovative and creative approach for real-life business situations. |
|||||
5 | To be able to demonstrate leadership skills in different business situations. |
|||||
6 | To be able to interpret the reflections of new technologies and softwares to business dynamics. |
|||||
7 | To be able to integrate knowledge gained in the five areas of business administration (marketing, production, management, accounting, and finance) through a strategic perspective. |
X | ||||
8 | To be able to act in accordance with the scientific and ethical values in studies related to business administration. |
|||||
9 | To be able to work efficiently and effectively as a team member. |
|||||
10 | To be able to have an ethical perspective and social responsiveness when making and evaluating business decisions. |
|||||
11 | To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
|||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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