ICOVACS 2008

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We believe that the founding stone for today's value chains is the integration of three key areas, namely design, logistics and branding. These activities not only constitute the most solid grounds for differentiation, but in an integrated framework they also lead to a better management of other processes. From this standpoint, the theme of ICOVACS 2008 is identified as "Integrating Design, Logistics and Branding for Sustainable Value Creation".

Please note:
Integration is the keyword of this year's theme. In this context, we expect the submissions to focus on integrating any two of these or all three. On the other hand, we are not interested in research focusing solely either on design, logistics or branding.

Subtopics of the theme are specified using this framework and are as listed below. Yet, we are open to other submissions that investigate the integration of these areas with a focus on value chain sustainability. You can also see specific topics by pointing your mouse over the colored areas of the graphic on the right.

Topic	Design	Logistics	Branding
Design for Logistics
Reverse Logistics and Sustainable Design
Design for Manufacturing and Assembly
Design for Robustness
Impact of Logistics Effectiveness on Branding
Branding the Supply Chain
Brand Communities along the Value Chain
Creating Brand Equity through Product Design
Brand Experience through Design
Coordination of Design Management and Brand Management
Supplier Development and Early Supplier Involvement
Innovative Value Chain Management
Cost Efficiency through Integrating Design, Logistics and Branding
The Role of the Consumer through the Value Chain
The Role of Packaging Design in Logistics and Branding
Environmental Issues in Design, Logistics and Branding Integration
Management of Global Value Chain through Integration

ICOVACS2008

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