FACULTY OF BUSINESS
Department of Business Administration
BA 406 | Course Introduction and Application Information
| Course Name |
International Marketing
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
BA 406
|
Fall/Spring
|
3
|
0
|
3
|
6
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | Blended | |||||
| Teaching Methods and Techniques of the Course | DiscussionQ&ALecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | To examine and interpret marketing concepts and theories in a global context; to analyze global markets; and to gain knowledge on global marketing environment and strategies in order to apply product, pricing, communication and promotion decisions within global marketing environment. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Globalization, global marketing environment, global market entry and expansion strategies, strategic elements of competitive advantage, global segmentation, targeting and positioning, global product, price, distribution and promotion strategies are the topics that will be covered in this course. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction and Course Orientation | |
| 2 | Introduction to Global Marketing | Global Marketing (2020), Keegan and Green (Chapter 1) |
| 3 | Global Marketing Environment: Economic, Political and Legal Environment | Global Marketing (2020), Keegan and Green (Chapters 2,3,5) |
| 4 | Global Marketing Environment: Social and Cultural Environment | Global Marketing (2020), Keegan and Green (Chapter 4) |
| 5 | Segmentation, Targeting, Positioning | Global Marketing (2020), Keegan and Green (Chapter 7) |
| 6 | Global Market Entry and Expansion Strategies | Global Marketing (2020), Keegan and Green (Chapters 8,9) |
| 7 | Global Brand and Product Decisions | Global Marketing (2020), Keegan and Green (Chapter 10) |
| 8 | Global Pricing Strategies | Global Marketing (2020), Keegan and Green (Chapter 11) |
| 9 | Global Marketing Channels and Physical Distribution | Global Marketing (2020), Keegan and Green (Chapter 12) |
| 10 | Global Marketing Communications | Global Marketing (2020), Keegan and Green (Chapter 13) |
| 11 | Quiz | |
| 12 | Managing Global Marketing Strategies | Guest Speaker |
| 13 | Implementing Global Marketing Mix Strategies | Student Presentations |
| 14 | Implementing Global Marketing Mix Strategies | Student Presentations |
| 15 | Review of the Semester | |
| 16 | Final Exam |
| Course Notes/Textbooks | Global Marketing (2020), Warren J. Keegan and Mark C. Green, 10th ed., Pearson. ISBN-13: 9780135638965 |
| Suggested Readings/Materials | Global Marketing Management (2013), Warren J. Keegan, 8th ed. ISBN-13: 978-0136157397 |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques |
1
|
20
|
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
25
|
| Project |
1
|
25
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
16
|
2
|
32
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
1
|
20
|
20
|
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
10
|
10
|
| Project |
1
|
30
|
30
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
1
|
28
|
28
|
| Total |
168
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to solve problems with an analytical and holistic viewpoint in the field of business administration. |
|||||
| 2 | To be able to present the findings and solutions to the business problems in written and oral formats. |
|||||
| 3 | To be able to interpret the application of business and economic concepts, and philosophies at the national and international levels. |
X | ||||
| 4 | To be able to use innovative and creative approach for real-life business situations. |
|||||
| 5 | To be able to demonstrate leadership skills in different business situations. |
|||||
| 6 | To be able to interpret the reflections of new technologies and softwares to business dynamics. |
X | ||||
| 7 | To be able to integrate knowledge gained in the five areas of business administration (marketing, production, management, accounting, and finance) through a strategic perspective. |
X | ||||
| 8 | To be able to act in accordance with the scientific and ethical values in studies related to business administration. |
|||||
| 9 | To be able to work efficiently and effectively as a team member. |
X | ||||
| 10 | To be able to have an ethical perspective and social responsiveness when making and evaluating business decisions. |
|||||
| 11 | To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
|||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
Silver medal in Italy
Onur Cavit Biriz, a national surfer and student of Izmir University of Economics (IUE), won the silver medal for our country by
273 thousand lira research support for project on waste aggregators
The ‘waste aggregators’, who collect recyclable materials such as paper, glass and metal, and contribute to nature and the economy by recycling
Transfer to the ‘Big Four’
4 young people who graduated from Faculty of Business, Izmir University of Economics (IUE) quickly climbed the ladder of success and transferred
Exemplary cooperation from IUE and PwC to support education
The agreement made with PwC firm will provide priority internship and job opportunities to the students of IUE Accounting and Auditing Program.
IUE student Cavit will represent the country in ‘Tokyo’
Onur Cavit Biriz from Izmir, the owner of many cups and medals in Turkey, who started windsurfing as a hobby at the
Philip Harding, Co-founder of Impact Junkie visited IEU
BA201 - Principles of Marketing class hosted social entrepreneur Philip Harding, the founder of Impact Junkie. Impact Junkie is one of the most