FACULTY OF BUSINESS

Department of Business Administration

GEAR 214 | Course Introduction and Application Information

Course Name
Presentation Skills in Communication
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEAR 214
Fall/Spring
1
2
3
4

Prerequisites
None
Course Language
Course Type
Second Foreign Language
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course -
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives This course aims to improve in students two very important and desirable skills in interpersonal communication: (1) Communicating effectively and efficiently using audio-visual media; (2) Persuading the audience into complying with the aim of the presentation / presenter.
Learning Outcomes The students who succeeded in this course;
  • Discuss the importance of what the audience understands is what they were intended to understand through hands-on experience
  • Implement persuasive skills so as to meet their communication objectives
  • Make presentations by evaluating the dynamic nature of the business world and their communication goals
  • Implement acquired skills to make presentations that have a particular business goal
  • Compare the effectiveness of nonverbal and verbal communication in presentations
Course Description This course aims to equip the students with the fifth language proficiency skill: Sharing information through effective presentations (the original four were: Listening, Speaking, Reading, Writing) It aims to create awareness regarding the importance of interpersonal communication skills and does this through both theory and practice.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction of Lecture Sources and Software Explanation of the general design and approach of the course. First exposure to the process of communication, past and present. Just come to class with an open mind.
2 Weekly subjects, presentations skills, verbal / non-verbal communication Non-verbal communication in more detail Course Book: Business Communication Today, Bovée, Courtland, & Thill, John V., 12th Edition, 2014, Prentice Hall,
3 Warm up: Why you need presentation skills, importance of communication in business, FAQ / Q&A, The meaning of effective communication Chapter 1 (pp 40 – 68)
4 5W1H approach to successful communication Secrets of successful orators Chapter 4 (pp 123 – 148)
5 Express your feelings through role-play Sample presentations Chapter 5 (pp 152 – 177)
6 What to present: Content, idea, tip Idea generation techniques: Story-teller's tour, Brain-storming, Utilizing field sources, et al. Chapter 6 (pp 182 – 206)
7 Persuasive messages: AIDA as the road plan Sample presentations Chapter 12
8 How to find and process information Secondary sources Primary sources How to present words, typography, visuals, symbols, fonts and other written characters, use of colors Chapter 7, 8, 9 summary; Short review of Chapter 6 Steve Jobs in Apple videos
9 How to write a manuscript format report as a basis for the presentation Chapters 14 and 15 (pp 437 – 494)
10 How to prepare a professional presentation Chapters 16 and 17 (pp 506 – 552)
11 MIDTERM EXAM
12 Student Presentations
13 Student Presentations
14 Student Presentations
15 Review of the semester
16 Final Project

 

Course Notes/Textbooks

Course Book: Business Communication Today, Bovée, Courtland, & Thill, John V., 12th Edition, 2014, Prentice Hall,

Suggested Readings/Materials

A long list to be presented by the Lecturer on the opening day

TED talks

Videos to be supplied by the Lecturer

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
15
Laboratory / Application
Field Work
Quizzes / Studio Critiques
1
5
Portfolio
Homework / Assignments
1
10
Presentation / Jury
2
40
Project
Seminar / Workshop
Oral Exams
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
1
12
12
Portfolio
0
Homework / Assignments
1
20
20
Presentation / Jury
2
25
50
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
1
30
30
Final Exam
0
    Total
160

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to solve problems with an analytical and holistic viewpoint in the field of business administration.

2

To be able to present the findings and solutions to the business problems in written and oral formats.

3

To be able to interpret the application of business and economic concepts, and philosophies at the national and international levels.

4

To be able to use innovative and creative approach for real-life business situations.

5

To be able to demonstrate leadership skills in different business situations.

6

To be able to interpret the reflections of new technologies and softwares to business dynamics.   

7

To be able to integrate knowledge gained in the five areas of business administration (marketing, production, management, accounting, and finance) through a strategic perspective.

8

To be able to act in accordance with the scientific and ethical values in studies related to business administration.

9

To be able to work efficiently and effectively as a team member.

10

To be able to have an ethical perspective and social responsiveness when making and evaluating business decisions.

11

To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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