BA 315 | Course Introduction and Application Information - Department of Business Administration

Course Name

Creativity and Innovation

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
BA 315	Fall/Spring	3	0	3	6

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	-
National Occupation Classification	-
Course Coordinator	Prof. Dr. Mehmet Gençer
Course Lecturer(s)	Prof. Dr. Mehmet Gençer
Assistant(s)	Arş.Gör. GİZEM HALİL

Course Objectives	Creativity is a feature of all human beings, and innovation happens everywhere. The aim of corporate innovation systems is to find and evaluate new ideas and designs, and develop them into products or processes that create the kind of value aligned to firm strategy. This course focuses on principles and practices aimed at fostering creativity and managing innovation.
Learning Outcomes	The students who succeeded in this course; Be able to employ a set of group creativity and product desşgn practices, depending on appropriateness to design stag and group size. Be able to develop an assessment scheme for evaluating product or process ideas against firm strategy. Be able to design an innovation management process and corresponding organization structure and incentives, employing outside sources of innovation if necessary. Be able to produce feasibility reports for innovation projects. Be able to evaluate a given innovation projects portfolio against common strategic dimensions and point to its gaps.
Course Description	This course focuses on understanding sources of creative ideas within and outside business organizations, stimulating good quality idea creation, understanding nees of customers and internal processes, harvesting ideas, aligning idea screening to corporate strategy, executing and innovation ideas and terminating unsuccessful projects, evaluating innovation performance and costs. This whole process of innovation that starts with idea creation, is aligned to corporate strategy. Students will learn the concepts and practice innovation management as a team using real life challenges
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses	X
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction to the course and main concepts	Peter F. Drucker, “The Discipline of Innovation”,HBR,1985. (in-class reading)
2	Place of innovation in business and economy	Ansoff, H. I. (1957). Strategies for diversification. Harvard business review, 35(5), 113-124. Schumpeter, J. A., & Lekachman, R. L. (1978). Can capitalism survive?. New York: Harper & Row. Chapter 2: “The Process of Creative Destruction”
3	Creativity in business context: Design thinking. Boxing and unboxing creativity: Focusing on business goals while moving out of the box at the same time	Jeanne M. Liedtka “Ten Tools for Design Thinking”, HBR, 2011
4	Group creativity practices and creativity as an iterative process	Jeanne M. Liedtka “Ten Tools for Design Thinking”, HBR, 2011
5	Specialized creativity practices: creating user experiences	Reading: “Paronella Park: Innovative attraction” case study
6	Specialized creativity practices: creating internal processes	Jeanne M. Liedtka “Ten Tools for Design Thinking”, HBR, 2011
7	Corporate innovation management: Innovation according to Oslo guidelines, the innovation funnel and measuring innovation activities	Reading: Immelt et al.”How GE is disrupting itself?”, HBR, 2009
8	Stage-gate process model of innovation management	Paul Trott “Innovation management and new product development”,Prentice Hall, 2005, “Models of innovation”
9	Midterm week
10	Innovation project planning and execution	Paul Trott “Innovation management and new product development”,Prentice Hall, 2005, “Linear models”
11	Agile approach to innovation projects	Paul Trott “Innovation management and new product development”,Prentice Hall, 2005, “Interactive model”
12	Strategic alignment of innovation activities: creating an innovation strategy	Case study: “Valuable collagen production from red meat waste: An innovation story”, Didem Karahıtay Uyğun
13	Open innovation, innovation outsourcing, crowdsourcing, and financing	Reading: Kızıltunç and Gençer “Contracting for the Unknown: Managing Turkcell’s Agile Innovation Projects with Technology Partners”, case study, 2018
14	Protecting innovation vs openness. Patents, licenses and other legal frameworks related to innovation.	Paul Trott “Innovation management and new product development”,Prentice Hall, 2005, Ch5 on “Managing intellectual property”
15	Student presentations
16	Final Exam

Course Notes/Textbooks

All resources are either freely available, or accessible at the university library (online or printed)
Paul Trott “Innovation management and new product development”,Prentice Hall, 2005
Peter F. Drucker, “The Discipline of Innovation”,HBR,1985. https://onlinelibrary.wiley.com/doi/epdf/10.1002/ltl.40619980906
Ansoff, H. I. (1957). Strategies for diversification. Harvard business review, 35(5), 113-124., Schumpeter, J. A., & Lekachman, R. L. (1978). Can capitalism survive?. New York: Harper & Row. Chapter 2: “The Process of Creative Destruction”
Jeanne M. Liedtka “Ten Tools for Design Thinking”, HBR, 2011
“Paronella Park: Innovative attraction” case study
Case study: “Valuable collagen production from red meat waste: An innovation story”, Didem Karahıtay Uyğun https://phoenix.ieu.edu.tr/betanix/uploads/cms/yayin.ieu.edu.tr/10182_1730792971.pdf (free)
Kızıltunç and Gençer “Contracting for the Unknown: Managing Turkcell’s Agile Innovation Projects with Technology Partners”, case study, 2018

Suggested Readings/Materials

-

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques	1	30
Portfolio
Homework / Assignments
Presentation / Jury	1	30
Project
Seminar / Workshop
Oral Exams
Midterm
Final Exam	1	30
Total

Weighting of Semester Activities on the Final Grade	3	70
Weighting of End-of-Semester Activities on the Final Grade	1	30
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	3	42
Field Work			0
Quizzes / Studio Critiques	1	20	20
Portfolio			0
Homework / Assignments			0
Presentation / Jury	1	44	44
Project			0
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam	1	14	14
		Total	168

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to solve problems with an analytical and holistic viewpoint in the field of business administration.	-	-	-	X	-
2	To be able to present the findings and solutions to the business problems in written and oral formats.	-	-	X	-	-
3	To be able to interpret the application of business and economic concepts, and philosophies at the national and international levels.	-	-	-	-	-
4	To be able to use innovative and creative approach for real-life business situations.	-	-	-	X	-
5	To be able to demonstrate leadership skills in different business situations.	-	-	-	-	-
6	To be able to interpret the reflections of new technologies and softwares to business dynamics.	-	-	-	-	-
7	To be able to integrate knowledge gained in the five areas of business administration (marketing, production, management, accounting, and finance) through a strategic perspective.	-	-	X	-	-
8	To be able to act in accordance with the scientific and ethical values in studies related to business administration.	-	-	-	-	-
9	To be able to work efficiently and effectively as a team member.	-	-	-	-	-
10	To be able to have an ethical perspective and social responsiveness when making and evaluating business decisions.	-	-	-	-	-
11	To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).	-	-	-	-	-
12	To be able to speak a second foreign language at a medium level of fluency efficiently.	-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout the human history to their field of expertise.	-	-	-	-	-