FACULTY OF BUSINESS

Department of Business Administration

BA 315 | Course Introduction and Application Information

Course Name
Creativity and Innovation
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
BA 315
Fall/Spring
3
0
3
6

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course -
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives Creativity is a feature of all human beings, and innovation happens everywhere. The aim of corporate innovation systems is to find and evaluate new ideas and designs, and develop them into products or processes that create the kind of value aligned to firm strategy. This course focuses on principles and practices aimed at fostering creativity and managing innovation.
Learning Outcomes The students who succeeded in this course;
  • Be able to employ a set of group creativity and product desşgn practices, depending on appropriateness to design stag and group size.
  • Be able to develop an assessment scheme for evaluating product or process ideas against firm strategy.
  • Be able to design an innovation management process and corresponding organization structure and incentives, employing outside sources of innovation if necessary.
  • Be able to produce feasibility reports for innovation projects.
  • Be able to evaluate a given innovation projects portfolio against common strategic dimensions and point to its gaps.
Course Description This course focuses on understanding sources of creative ideas within and outside business organizations, stimulating good quality idea creation, understanding nees of customers and internal processes, harvesting ideas, aligning idea screening to corporate strategy, executing and innovation ideas and terminating unsuccessful projects, evaluating innovation performance and costs. This whole process of innovation that starts with idea creation, is aligned to corporate strategy. Students will learn the concepts and practice innovation management as a team using real life challenges

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Course Introduction & Overview Project Briefing & Forming Teams; Reference Text: Chapter 1 & 31
2 Idea Management and Mind Maping Reference Text: Chapter 3 & 6;Article: “Innovation: The Classic Traps” by R.M. Kanter;Assignment 1: Brief
3 Breakthrough Thinking:Decision Making Reference Text: Chapter 10;Article: “Product Innovation” by B. Brown, S.D. Anthony ;Due: Assignment 1
4 Managing Organizational Innovation WORKSHOP: Six Thinking Hats Reference Text: Chapter 13 & 30;Report: “Fostering Innovation Through a Diverse Workforce” by Forbes Insights
5 Branding and Innovation Reference Text: Chapter 7;Article: “What makes brands great” by Interbrand ;Assignment 2: Brief
6 Neuromarketing: Decoding Consumer Insight & Sense Management (SISOMO) Reference Text: Chapter 27;Article: “Why customer referrals can drive stunning profits” by P.Schmitt, B.Skiera and C.Bulte ;Due: Assignment 2 & Presentation
7 Midterm
8 Concepting & Moodboard WORKSHOP: Presenting a Concept Report: “Better Branding: Building Strong Brands” by McKinsey & Company;Assignment 3: Brief
9 Creativity: Major Methods Article: “The Advertising Concept Book” by Pete Barry; Due: Assignment 3
10 Innovative Brands: Case Studies Reference Text: Chapter 26; Article: “The Innovator’s DNA” by Jeffrey H. Dyer, Hal B. Gregersen, Clayton M. Christensen
11 Creative Market: Advertising Agencies & Business Partners Reference Text: Chapter 28; Report: “How to get more effective advertising” by Ogilvy&Mather
12 Influencers and Trendsetters Creative Guest Speaker
13 Project Presentations Due: Project Proposal Paper
14 Review for Final
15 Review of the Semester  
16 Review of the Semester  

 

Course Notes/Textbooks The page limit for the Project Proposal is 1216 pages with an upper limit of 16, plus up to 2 pages of exhibits, if you want. Be sure to follow all guidelines for written assignments. The outline of your project proposal to be presented to your lecturer via email by . Paper delivery will be on the same day of presentation.Your presentation to be held on May 8th should include all team members and be designed to reflect the main points of your project proposal. PowerPoint presentation is not obligatory; however your presentation should involve supporting creative visual materials and strategic context important to deliver the main reasons why your proposal should be selected among others. Time allocated for each group presentation is 15 minutes, so you should structure your presentation accordingly.
Suggested Readings/Materials Journal of Organizational Behavior, Academy of Management Journal of Applied Psychology, Journal of Personality and Social Psychology ve Occupational and Organizational Psychology gibi akademik dergiler.Journal of Organizational Behavior, Academy of Management Journal of Applied Psychology, Journal of Personality and Social Psychology ve Occupational and Organizational Psychology and other related academic journals.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
10
30
Portfolio
Homework / Assignments
5
30
Presentation / Jury
Project
1
40
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
16
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
14
3
42
Field Work
0
Quizzes / Studio Critiques
10
2
20
Portfolio
0
Homework / Assignments
5
5
25
Presentation / Jury
0
Project
1
33
33
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
168

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to solve problems with an analytical and holistic viewpoint in the field of business administration.

X
2

To be able to present the findings and solutions to the business problems in written and oral formats.

X
3

To be able to interpret the application of business and economic concepts, and philosophies at the national and international levels.

4

To be able to use innovative and creative approach for real-life business situations.

5

To be able to demonstrate leadership skills in different business situations.

6

To be able to interpret the reflections of new technologies and softwares to business dynamics.   

X
7

To be able to integrate knowledge gained in the five areas of business administration (marketing, production, management, accounting, and finance) through a strategic perspective.

X
8

To be able to act in accordance with the scientific and ethical values in studies related to business administration.

9

To be able to work efficiently and effectively as a team member.

10

To be able to have an ethical perspective and social responsiveness when making and evaluating business decisions.

11

To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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