FACULTY OF BUSINESS

Department of Business Administration

BA 402 | Course Introduction and Application Information

Course Name
Business Policy
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
BA 402
Spring
3
0
3
6

Prerequisites
None
Course Language
English
Course Type
Required
Course Level
First Cycle
Mode of Delivery Online
Teaching Methods and Techniques of the Course Discussion
Group Work
Problem Solving
Case Study
Q&A
Lecture / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives This course aims at enhancing the knowledge and skills of students about the basic concepts of strategic management, environmental scanning, strategy formulation, and strategy implementation and control.
Learning Outcomes The students who succeeded in this course;
  • describe basic concepts of strategic management and business policy
  • conduct SWOT analysis
  • formulate organizational goals and strategies at corporate, business and functional levels
  • discuss crucial issues in strategy implementation
  • know how to evaluate and control strategy outcomes
Course Description This course covers various topics related with strategic management and business policy. Basic concepts of strategic management, the issues of corporate governance and social responsibility and ethics are first discussed. Scanning external and internal environment, specifying organizational mission, goals and core competences, formulating corporate and functional strategies, followed by strategy implementation, evaluation and control are the main topics to be discussed. Case studies related with these topics are analyzed. In discussing these topics, the issues of globalization, innovation, sustainability, and applicability of strategic management concepts to Turkish business context are also discussed.

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to the Course
2 The Basic Concepts of Strategic Management Wheelen et al (2018) Chapter 1 M. E. Porter. 1996. What is strategy? Harvard Business Review’s Must-Reads on Strategy, pp.4-24.
3 Corporate Governance Wheelen et al (2018) Chapter 2 Robert C. Pozen. 2010. The Case for Professional Boards. Harvard Business Review, December, pp. 50-58.
4 Social Responsibility and Ethics in Strategic Management Wheelen et al (2018) Chapter 3 M. E. Porter & M. R. Kramer. 2011. Creating Shared Value. Harvard Business Review, January, 62-77
5 Environmental Scanning and Industry Analysis Wheelen et al (2018) Chapter 4 M. E. Porter. 2008. Five Competitive Forces that Shape Strategy. Harvard Business Review’s Must-Reads on Strategy, pp. 25-40.
6 Organizational Analysis and Competitive Advantage Wheelen et al (2018) Chapter 5 Collis, D.J. & Montgomery, C.A. (2008). Competing on Resources. Harvard Business Review, 86(7/8), pp. 140-150
7 Strategy Formulation: Business Strategy Wheelen et al (2018) Chapter 6 Kim, W. C. & Mauborgne, R. (2004). Blue Ocean Strategy. Harvard Business Review’s Must-Reads on Strategy pp. 69-80.
8 Midterm Exam
9 Strategy Formulation: Corporate Strategy Wheelen et al (2018) Chapter 7
10 Strategy Formulation: Functional Strategy Wheelen et al (2018) Chapter 8
11 Strategy Implementation: Global Strategy Wheelen et al (2018) Chapter 9
12 Strategy Implementation: Organizing-Structure Wheelen et al (2018) Chapter 10
13 Strategy Implementation: Staffing-Directing Wheelen et al (2018) Chapter 11
14 Evaluation and Control Wheelen et al (2018) Chapter 12
15 Review of The Semester
16 Final Exam

 

Course Notes/Textbooks

Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. 2018. Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition, 15/E. Pearson. ISBN 10: 1-292-21548-8

Suggested Readings/Materials

Supplementary readings given in the syllabus

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project
1
30
Seminar / Workshop
Oral Exams
Midterm
1
30
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
2
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
14
2
28
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
0
Project
1
28
28
Seminar / Workshop
0
Oral Exam
0
Midterms
1
30
30
Final Exam
1
34
34
    Total
168

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to solve problems with an analytical and holistic viewpoint in the field of business administration.

2

To be able to present the findings and solutions to the business problems in written and oral formats.

X
3

To be able to interpret the application of business and economic concepts, and philosophies at the national and international levels.

X
4

To be able to use innovative and creative approach for real-life business situations.

X
5

To be able to demonstrate leadership skills in different business situations.

X
6

To be able to interpret the reflections of new technologies and softwares to business dynamics.   

7

To be able to integrate knowledge gained in the five areas of business administration (marketing, production, management, accounting, and finance) through a strategic perspective.

X
8

To be able to act in accordance with the scientific and ethical values in studies related to business administration.

9

To be able to work efficiently and effectively as a team member.

10

To be able to have an ethical perspective and social responsiveness when making and evaluating business decisions.

11

To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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