BA 402 | Course Introduction and Application Information - Department of Business Administration

Course Name

Business Policy

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
BA 402	Spring	3	0	3	6

Prerequisites	None
Course Language	English
Course Type	Required
Course Level	First Cycle
Mode of Delivery	face to face
Teaching Methods and Techniques of the Course	Discussion Group Work Problem Solving Case Study Q&A Critical feedback Lecture / Presentation
National Occupation Classification	-
Course Coordinator	Prof. Dr. Şükrü Özen
Course Lecturer(s)	Prof. Dr. Şükrü Özen
Assistant(s)	Araş. Gör. Zeynep Göksu Beşkaya

Course Objectives	This course aims at enhancing the knowledge and skills of students about the basic concepts of strategic management, environmental scanning, strategy formulation, and strategy implementation and control.
Learning Outcomes	The students who succeeded in this course; Describe basic concepts of strategic management and business policy. Conduct SWOT analysis. Formulate organizational goals and strategies at corporate, business and functional levels. Discuss crucial issues in strategy implementation. Know how to evaluate and control strategy outcomes.
Course Description	This course covers various topics related with strategic management and business policy. Basic concepts of strategic management, the issues of corporate governance and social responsibility and ethics are first discussed. Scanning external and internal environment, specifying organizational mission, goals and core competences, formulating corporate and functional strategies, followed by strategy implementation, evaluation and control are the main topics to be discussed. Case studies related with these topics are analyzed. In discussing these topics, the issues of globalization, innovation, sustainability, and applicability of strategic management concepts to Turkish business context are also discussed.
Related Sustainable Development Goals

Course Category	Core Courses	X
	Major Area Courses
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	The Basic Concepts of Strategic Management	Bamford et al (2024) Chapter 1
2	Corporate Governance	Bamford et al (2024) Chapter 2
3	Social Responsibility and Ethics in Strategic Management	Bamford et al (2024) Chapter 3
4	Environmental Analysis and Industry Analysis	Bamford et al (2024) Chapter 4
5	Organizational Analysis and Competitive Advantage	Bamford et al (2024) Chapter 5
6	Strategy Formulation: Business Strategy	Bamford et al (2024) Chapter 6
7	Strategy Formulation: Corporate Strategy	Bamford et al (2024) Chapter 7
8	Midterm
9	Strategy Formulation: Functional Strategy and Strategic Choice	Bamford et al (2024) Chapter 8
10	Strategy Implementation: Global Strategy	Bamford et al (2024) Chapter 9
11	Strategy Implementation: Organizing and Structure	Bamford et al (2024) Chapter 10
12	Strategy Implementation: Staffing-Directing	Bamford et al (2024) Chapter 11
13	Evaluation and Reassessment	Bamford et al (2024) Chapter 12
14	Presentations
15	Review of The Semester
16	Final Exam

Course Notes/Textbooks

Bamford, C. E, Hoffman, A. N., Wheelen, T. L., & Hunger, J. D. 2024. Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition, 16/E. Pearson. ISBN 13 (eTextbook): 978-1-292-72744-8

Suggested Readings/Materials

M. E. Porter. 1996. What is strategy? Harvard Business Review’s Must-Reads on Strategy, pp.4-24.

Robert C. Pozen. 2010. The Case for Professional Boards. Harvard Business Review, December, pp. 50-58.

M. E. Porter & M. R. Kramer. 2011. Creating Shared Value. Harvard Business Review, January, 62-77.

M. E. Porter. 2008. Five Competitive Forces that Shape Strategy. Harvard Business Review’s Must-Reads on Strategy, pp. 25-40.

Collis, D.J. & Montgomery, C.A. (2008). Competing on Resources. Harvard Business Review, 86(7/8), pp. 140-150.

Semester Activities	Number	Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury	1	10
Project	1	20
Seminar / Workshop
Oral Exams
Midterm	1	30
Final Exam	1	40
Total

Weighting of Semester Activities on the Final Grade	3	60
Weighting of End-of-Semester Activities on the Final Grade	1	40
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	2	28
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments			0
Presentation / Jury	1	10	10
Project	1	22	22
Seminar / Workshop			0
Oral Exam			0
Midterms	1	25	25
Final Exam	1	35	35
		Total	168

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to solve problems with an analytical and holistic viewpoint in the field of business administration.	-	-	-	X	-
2	To be able to present the findings and solutions to the business problems in written and oral formats.	-	X	-	-	-
3	To be able to interpret the application of business and economic concepts, and philosophies at the national and international levels.	-	X	-	-	-
4	To be able to use innovative and creative approach for real-life business situations.	-	-	X	-	-
5	To be able to demonstrate leadership skills in different business situations.	-	-	X	-	-
6	To be able to interpret the reflections of new technologies and softwares to business dynamics.	-	-	-	-	-
7	To be able to integrate knowledge gained in the five areas of business administration (marketing, production, management, accounting, and finance) through a strategic perspective.	-	-	-	-	X
8	To be able to act in accordance with the scientific and ethical values in studies related to business administration.	-	-	-	-	-
9	To be able to work efficiently and effectively as a team member.	-	-	-	-	-
10	To be able to have an ethical perspective and social responsiveness when making and evaluating business decisions.	-	X	-	-	-
11	To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).	-	-	-	-	-
12	To be able to speak a second foreign language at a medium level of fluency efficiently.	-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout the human history to their field of expertise.	-	-	-	-	-