FACULTY OF BUSINESS

Department of Business Administration

BA 413 | Course Introduction and Application Information

Course Name
Retail Environment
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
BA 413
Fall/Spring
3
0
3
5

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery Online
Teaching Methods and Techniques of the Course Discussion
Group Work
Q&A
Lecture / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives This course is intended to provide students with information about the structure and functions of retailing, actors in retail environment and strategy development in retailing sector. Main topics of the course include actors in retail environment, strategic management in retailing, effects of retail environment on operations and strategic decisions.
Learning Outcomes The students who succeeded in this course;
  • The student will be able to explain the concept of retailing.
  • The student will be able to define the role of retailing in the economy.
  • The student will be able to define the role of retailing in the distribution system.
  • The student will be able to evaluate relations of retailers with the other parties taking part in the distribution system.
Course Description This course aims to provide students with the relevant knowledge about the structure and functioning of retailing sector, members of retail environment, the roles of environmental factors on retail management decision processes and strategic management in retailing.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to Retail Environment Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588.
2 Building and Sustaining Relationships in Retailing Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588.
3 Strategic Planning in Retailing Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588.
4 Overview of Strategic Retail Management Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588.
5 Retail Institution Forms Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588.
6 Targeting Customers and Gathering Information - 1 Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588.
7 Targeting Customers and Gathering Information - 2 Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588.
8 Midterm To be announced
9 Choosing a Store Location Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588.
10 Managing a Retail Business Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588.
11 Merchandise Management and Pricing - 1 Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588.
12 Merchandise Management and Pricing - 2 Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588.
13 Communicating with the Customer Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588.
14 Integrating and Controlling the Retail Strategy Barry Berman; Joel R Evans. Published by Prentice Hall, 2009. ISBN 10: 0136087582 / ISBN 13: 9780136087588.
15 Review of the Semester
16 Final Exam

 

Course Notes/Textbooks Above stated book chapters and Powerpoint presentations
Suggested Readings/Materials International journals (Journal of Retailing, International Journal of Retail and Distribution Management)

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
40
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
Midterm
1
20
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
2
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
14
2
28
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
1
20
20
Presentation / Jury
0
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
1
19
19
Final Exam
1
25
25
    Total
140

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to solve problems with an analytical and holistic viewpoint in the field of business administration.

2

To be able to present the findings and solutions to the business problems in written and oral formats.

3

To be able to interpret the application of business and economic concepts, and philosophies at the national and international levels.

X
4

To be able to use innovative and creative approach for real-life business situations.

5

To be able to demonstrate leadership skills in different business situations.

6

To be able to interpret the reflections of new technologies and softwares to business dynamics.   

7

To be able to integrate knowledge gained in the five areas of business administration (marketing, production, management, accounting, and finance) through a strategic perspective.

X
8

To be able to act in accordance with the scientific and ethical values in studies related to business administration.

9

To be able to work efficiently and effectively as a team member.

10

To be able to have an ethical perspective and social responsiveness when making and evaluating business decisions.

11

To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


NEWS |ALL NEWS

Izmir University of Economics
is an establishment of
izto logo
Izmir Chamber of Commerce Health and Education Foundation.
ieu logo

Sakarya Street No:156
35330 Balçova - İzmir / Turkey

kampus izmir

Follow Us

İEU © All rights reserved.