FACULTY OF BUSINESS

Department of Business Administration

GEAR 216 | Course Introduction and Application Information

Course Name
Visual Literacy
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEAR 216
Fall/Spring
3
0
3
5

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Q&A
Critical feedback
Lecture / Presentation
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives This course is designed to provide visual literacy skills for students who do not have formal visual art or graphic design training but recognize the important potential of visual decisions in their work in order to effectively find, interpret, evaluate, use, and create images and visual media.
Learning Outcomes The students who succeeded in this course;
  • define the basics of graphic design elements.
  • analyze visual information.
  • explain the creative design process.
  • critique visual art and design elements and style.
  • use the basics of graphic design principles for projects.
Course Description This course provides students who are new to the principles of visual design with the practical knowledge, critical skills and confidence to effectively express their ideas visually. Throughout the semester, an overview of the tools and techniques to convey an idea, communicate a message, and influence an experience will be presented, discussed, and applied.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Course introduction
2 What is Visual literacy? How we see Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 1
3 The Language of Images Visual elements of art Sense and perception in visual literacy Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. Chapter 1,2
4 Principles of visual communication 1 Robin Landa, Advertising by design: creating visual communications with graphic impact. Chapter 7
5 Principles of visual communication 2 Robin Landa, Advertising by design: creating visual communications with graphic impact. Chapter 7
6 Typography Robin Landa, Advertising by design: creating visual communications with graphic impact. Chapter 8
7 Midterm
8 Typography(cont.) and Color theory 1 Pam Belluck “The Psychology of Color Reinvent Wheel? Blue Room. Defusing a Bomb? Red Room.” Star News Online: starnewsonline.com/news/20090206/reinvent-wheel-blue-room-defusing-a-bomb-red-room
9 Color Theory 2 Jodef Albert, Interaction of color: unabridged text and selected plates. Chapter 8
10 Brand and Branding 1 Alina Wheeler, Designing brand identity: an essential guide for the entire branding, Chapter 1-2.
11 Brand and Branding 2 Alina Wheeler, Designing brand identity: an essential guide for the entire branding, Chapter 3-4.
12 Composition and layout 1 Golden ratio & Grid systems Robin Landa, Advertising by Design; Generating and Designing Creative Ideas Across Media 2nd edition. Chapter 9
13 Composition and layout 2 Grid systems Robin Landa, Advertising by Design; Generating and Designing Creative Ideas Across Media 2nd edition. Chapter 9
14 Review of the Semester
15 Review of the Semester
16 Final Exam

 

Course Notes/Textbooks

Alina Wheeler, Designing brand identity: an essential guide for the entire branding  ISBN 978-0-470-40142-2.

 

Anne Marie Seward Barry, Visual intelligence: perception, image, and manipulation in visual communication. ISBN 0-7914-3436-2

 

Robin Landa, Advertising by design: creating visual communications with graphic impact ISBN 0-471-42897-3

 

Judith Wilde; Richard Wilde. Visual literacy: a conceptual approach to graphic problem solving. ISBN 0-8230-5620-1.

 

Suggested Readings/Materials

Andrew Faulkner (2018) Adobe Photoshop CC Classroom in a Book. ISBN-13 : 978-0135261781.

Bob Gill (2003). Graphic Design as a Second Language. Images Publishing Group. ISBN-13 : 978-1920744397.

Catharine Slade-Brooking (2016), Creating a Brand Identity. Laurence King. ISBN-13 : 978-1780675626

Ellen Lupton and Jennifer Cole Phillips, (2015). Graphic design. the new basics, Princeton. ISBN-13 : 978-1616893323

Ellen Lupton  (2010), Thinking with type: A critical guide for designers, writers, editors and students. PRINCETON ARCHITECTURAL PRESS. ISBN-13 : 978-1568989693.

Erik Spiekermann  (2002), Stop Stealing Sheep & Find Out How Type Works. Adobe PR. ISBN-13 : 978-0201703399

https://www.colormatters.com/

Gavin Ambrose, Paul Harris & Nigel Ball (2019), The Fundamentals of Graphic Design. Bloomsbury Visual Arts. ISBN-13 : 978-1474269971.

Olga Gutierrez de la roza, An Eye For Color. Collins. ISBN-13 : 978-0061210068.

 

Richard Poulin. Graphic design and architecture, a 20th century historya guide to type, image, symbol, and visual storytelling in the modern world.  ISBN 1610586336 (electronic bk.)

Snezana Ristevska Jovanovska, BRAND AND BRANDING STRATEGIES ISSN(Print):1857-8152.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
15
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
2
30
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
Midterm
1
15
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
4
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
14
2
28
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
2
12
24
Presentation / Jury
0
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
1
15
15
Final Exam
1
35
35
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to solve problems with an analytical and holistic viewpoint in the field of business administration.

2

To be able to present the findings and solutions to the business problems in written and oral formats.

3

To be able to interpret the application of business and economic concepts, and philosophies at the national and international levels.

4

To be able to use innovative and creative approach for real-life business situations.

5

To be able to demonstrate leadership skills in different business situations.

6

To be able to interpret the reflections of new technologies and softwares to business dynamics.   

7

To be able to integrate knowledge gained in the five areas of business administration (marketing, production, management, accounting, and finance) through a strategic perspective.

8

To be able to act in accordance with the scientific and ethical values in studies related to business administration.

9

To be able to work efficiently and effectively as a team member.

10

To be able to have an ethical perspective and social responsiveness when making and evaluating business decisions.

11

To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


NEWS |ALL NEWS

Izmir University of Economics
is an establishment of
izto logo
Izmir Chamber of Commerce Health and Education Foundation.
ieu logo

Sakarya Street No:156
35330 Balçova - İzmir / Turkey

kampus izmir

Follow Us

İEU © All rights reserved.